On November 19th, 2024, Vibe Restaurants celebrated a milestone by opening the very first Whataburger in Ada, Oklahoma! This exciting moment marked not only Whataburger's arrival in a new community but also a significant step in our journey of creating meaningful connections through great food and experiences.
Openings are always special to us. They’re our opportunity to introduce ourselves, connect with the community, and start building bonds that last. The Ada opening was no exception. From students to city officials, the community turned out in full force to witness this exciting milestone and join the Vibe Tribe’s celebration.
The day started with a flag-raising ceremony, a hallmark of every Whataburger opening. American Legion Post 72, represented by Alan, James, and Kevin, proudly raised the flag, setting a tone of unity and respect. Following this, Katie Vallandingham, a talented local high school student, delivered a stunning rendition of the national anthem that left everyone in awe. We were so grateful for the community’s involvement in making the ceremony unforgettable.
After the formalities, it was time to kick off business! As part of our tradition, the first drive-thru guest received a ‘Whataburger for a Year’ prize package, which includes 52 FREE Whataburger coupons—one for each week of the year—and an assortment of branded swag. The first person in line for the dining room was also treated to the same exciting gift. It was a joy to see the smiles and energy as the Ada community embraced Whataburger’s arrival.
Behind every opening is a well-thought-out process designed to bring the community closer and set the stage for long-term connections. Here’s how we do it:
Laying the Groundwork: Before we even open, we join the local Chamber of Commerce to begin immersing ourselves in the community. We hold a groundbreaking ceremony, inviting key community leaders such as the Mayor, city officials, and school representatives. This event is our first chance to connect and announce that Whataburger is coming to town.
Training and ‘Dry Runs’: Once construction is complete and the restaurant is handed over to Operations, we begin training our team. Part of this includes ‘Dry Runs,’ where we serve food to local businesses, fire stations, radio stations, and other organizations. This not only helps us refine operations but also builds goodwill within the community.
Golden Ticket Event: On the Friday before opening week, we host the Golden Ticket Event. This is our final big practice session, where 100 to 250 community members are invited to enjoy a free meal on us. It’s a wonderful opportunity to show our appreciation and get the team ready for the big day.
Grand Opening Celebration: Two weeks to a month after opening, we host a Grand Opening event that brings the whole community together. Featuring family-friendly entertainment such as DJs, face painters, balloon artists, and photo booths, this event is a celebration of our shared journey and the start of something special.
The Ada opening has been a moving experience for the Vibe Tribe. Sharing this accomplishment with our new neighbors reminds us why we do what we do. We’re not just opening restaurants; we’re opening pathways for connection, growth, and community building.
Now, we’re looking forward to growing together with the Ada community, creating new memories, and making a lasting impact. To everyone who joined us on opening day and beyond—thank you for welcoming us with open arms. Come visit us soon and experience the vibe! Watch our reel below to relive the incredible moments from our Ada opening day. Come visit us soon and see for yourself what makes the Vibe special.
New Experiences in Ada!
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