Vibe’s latest All Company Meeting (ACM), held recently in Dallas, brought together leaders, franchise partners, and team members to celebrate the past, embrace the present, and set an ambitious goal for the future: branded as the 'Bridge to 350+ Million,' the objective is to reach $350 million in revenue within three years. But beyond setting financial targets, this gathering was all about scaling sustainably through strengthening Vibe’s foundational culture; one rooted in people-centered leadership and intentional growth.
Organized by Vibe’s COO, Michael Trifari, and his dedicated team, the event reflected a high level of planning and dedication to align everyone with Vibe’s mission and values. As Emily Barahona, Chief Branding Officer, put it, “This was more than a meeting; it was an intentional, inspiring event that set the tone for the Vibe Tribe’s shared future.” The event showcased high-caliber team collaboration in planning, branding, and execution.
"It was incredibly well-executed; a high-caliber event with experienced leaders and brand alignment, all focused on the journey ahead."
Emily Barahona
Chief Branding Officer
A highlight of the day was an impactful team-building exercise that will be remembered as a symbolic reflection of Vibe’s mission. In this exercise, teams worked together to build a bridge, a symbol for Vibe’s journey to $350 million. Once completed, the entire group crossed it together - a powerful reminder of the unity and commitment that will carry them forward. "The bridge-building exercise was the perfect way to end the day. It embodied where we’re going as a team and left everyone motivated," shared one team member. This exercise wasn’t just about team bonding; it was a visual representation of how Vibe will reach its ambitious goals: as one, unified team.
‘Bridge to $350 Million’ represents a shared journey. With a people-centered approach, Vibe is ready to achieve this vision together.
A core message from the ACM was Vibe’s dedication to its employees. With plans to triple the team’s size over the next three years, Vibe’s leaders stressed the importance of cultivating a culture that will support the company’s growth. Vibe believes that investing in its people isn’t just a responsibility but a strategy for success. Every process and structure is designed to support and sustain high performance and engagement as the company scales.
Sessions throughout the day featured Vibe’s inspiring founders and other high-impact leaders who emphasized this commitment. The founders’ story kicked off the meeting, with each sharing their journey into franchising and the role of their people-centered approach in their success. “Our people make the difference,” one founder shared. “They’re the reason we’re here today and why we’ll continue to thrive.”
As this year’s ACM came to a close, attendees left inspired and aligned, ready to make their mark. With three brands - Whataburger, Little Caesars, and Wingstop, and one collective goal, the Vibe family is well-equipped to move forward together. By taking care of its people and fostering a culture of high performance and commitment, Vibe isn’t just reaching for a number; it’s building a legacy.